Industry Tourism Partners
Partner Resources
What's the Latest?
Stay up to date with the latest Florida Keys tourism news, upcoming events, press releases and important industry updates from Visit Florida Keys.
Keys Season
Keys Season is designed to help drive more visitors and bookings during The Florida Keys’ slower season. Tourism partners are encouraged to sign up and share special offers, packages or added-value deals that can be promoted through Visit Florida Keys marketing and help turn campaign traffic into stays, reservations and local spending.
Florida Keys Pack the Fall Calendar with Festivals, Flavors and Fun
Fall in The Florida Keys brings a strong lineup of events and experiences designed to drive visitation from September through November. From signature festivals and sporting events to culinary experiences and major Key West happenings, the season offers plenty of reasons for travelers to plan a fall getaway.
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Tourism Data, Tools & Insights
Thought Leadership & Tourism Innovation from Kara Franker
- Trust Is the New Reach: The Future DMO Has to Earn the Room (Substack, 7/1/26)
- AI Agents 101 and the Question I Couldn't Stop Asking (Substack, 2/23/26)
- The Year That Changed How I Lead (Substack, 1/26/26)
- Beyond the Influencer: Building Destination Brands Through Coordinated Partnerships (Substack, 12/10/25)
- The Florida Keys Grew While U.S. Travel Declined. Here’s How. (Substack, 11/24/25)
- Show Me the ROI: How Four Pennies Power the Florida Keys Tourism Economy (Substack, 11/7/25)
- The Uncertainty Advantage: Turning National Hesitation into Opportunity in The Florida Keys (Substack, 10/20/25)
- Travel Interrupted: Why Federal Shutdowns Matter in the Florida Keys (Substack, 10/1/25)
- AI Agents, Florida Fishing Guides and the Future of Destination Data (Substack, 9/24/25)
- AI Agents & the Future of Hotel Marketing in The Florida Keys (Substack, 9/18/25)
All Substack articles from Kara Franker
Market Research & Data Reports
Monthly Summary Reports
- Monthly Summary Report (July 2026)
- Monthly Summary Report (June 2026)
- Monthly Summary Report (May 2026)
- Monthly Summary Report (April 2026)
- Monthly Summary Report (Mar 2026)
- Monthly Summary Report (Feb 2026)
- Monthly Summary Report (Jan 2026)
Hotel Forecasts
- September - Florida Keys Hotel Forecast
- June - Florida Keys Hotel Forecast
- March - Florida Keys Hotel Forecast
VISITOR STUDIES
- 2025 Visitor Profile Study (Keys-wide)
- 2024 Visitor Profile Study
- 2025 Annual Report - Datafy
- Examining the LGBTQ+ Market
- Affluent Traveler Brand Perception Study
Four-Penny Rev Reports
- Four-Penny Revenue Report (July 2026)
- Four-Penny Revenue Report (June 2026)
- Four-Penny Revenue Report (May 2026)
- Four-Penny Revenue Report (April 2026)
- Four-Penny Revenue Report (Mar 2026)
- Four-Penny Revenue Report (Feb 2026)
- Four-Penny Revenue Report (Jan 2026)
Weekly Data Reports
OCTOBER
September
- Week of September 28, 2026
- Week of September 21, 2026
- Week of September 14, 2026
- Week of September 7, 2026
AUGUST
- Week of August 31, 2026
- Week of August 24, 2026
- Week of August 17, 2026
- Week of August 10, 2026
- Week of August 3, 2026
JULY
JUNE
- Week of June 29, 2026
- Week of June 22, 2026
- Week of June 15, 2026
- Week of June 8, 2026
- Week of June 1, 2026
Partner E-Newsletter
Partner Training
- Social Media, SEO, AIEO, Content Capturing, Editing and Posting
- Geared for Fishing Captains and Charter Businesses
- AI Agents: What Every Tourism Business Needs to Know
- Presentation notes by Kara Franker
- Recovery Lodging site
- Training & information for property/accommodation teams
- Destinations Florida’s DMO Training videos
- Designed for Destination Marketing Organization employees, board members, lawmakers and newcomers to the tourism industry
Videos, Photos, Press Releases
See the latest press releases from the TDC/Visit Florida Keys
Media Room
TDC presentations and industry events
Video recordings
See the community & Visit Florida Keys/TDC staff at local events
Event Photos
Jobs In The Keys
Visit Florida Keys Marketing Plan
This year's Marketing Plan outlines the priorities, programs, and accountability measures for Visit Florida Keys to manage the marketing and promotional responsibilities of the Monroe County Tourist Development Council (TDC).
Florida Keys Partner HQ on Facebook
Join our Facebook community for Florida Keys tourism partners to stay connected with the latest industry updates, marketing opportunities, important deadlines, partner resources and news from Visit Florida Keys.
Tourism Policy, Committees & Grants
Stay informed on the issues shaping tourism in The Florida Keys, including tourism’s local impact, legislative developments, District Advisory Committee information and available grant and funding opportunities.
Monroe County Tourism: Legislative Updates
Resources and updates about bills potentially impacting Florida Keys tourism and the TDC.
Monroe County TDC Page
Find Monroe County Tourist Development Council information, including Advisory Committee meeting schedules, agendas, public notices and other resources for tourism partners and community members.
DACs & Advisory Committees
Information for those serving on our District Advisory, Cultural, Fishing & Dive & Eco-tourism Committees. Training, meeting schedules, applications for open seats, and important documents.
Grant & Funding Opportunities
Explore funding opportunities available through the Monroe County Tourist Development Council for events, cultural programs, fishing tournaments and capital projects that help enhance the visitor experience throughout The Florida Keys & Key West.
Meet the Visit Florida Keys Team
Get to know the Tourism Development Council (TDC) team, dedicated to supporting our tourism partners, sharing our destination’s story and helping The Florida Keys & Key West thrive.
Need Website or Event Updates?
We're excited to share our new website!
The site now has complimentary listings for all tourism-related organizations in The Florida Keys & Key West, so you'll likely find your business as you are browsing through the site. If you'd like to make an update to your image, description or details, please email us at partners@fla-keys.com. If you are a new business and need a listing, please complete the form below:
Have a tourism event you'd like us to list on the Events calendar? Complete the Event Submission Form below.
FOR MORE ABOUT THE MONROE COUNTY TOURISM DEVELOPMENT COUNCIL
See meeting agendas, job openings, policies, board members and documentation on the TDC page on Monroe County’s official website.
Submit Your Event
Have a Question?
Need help finding the right resource or have a question that isn’t covered here? Reach out to the Visit Florida Keys team and we’ll help point you in the right direction.