DACs & Advisory Committees

Information for DACs, Committees & Umbrellas

Hub for information about DACs, committees and umbrellas for the Monroe County Tourism Development Council.

TDC committees include:

District Advisory Committee (DAC) I - representing the city limits of Key West
District Advisory Committee (DAC) II - representing the City Limits of Key West to the West End of the Seven Mile Bridge
District Advisory Committee (DAC) III - representing the west end of the Seven Mile Bridge to the Long Key Bridge
District Advisory Committee (DAC) IV - representing between the Long Key Bridge and mile marker 90.939
District Advisory Committee (DAC) V - representing from mile marker 90.940 to the Dade/Monroe County line and any mainland portions of Monroe County
Fishing Advisory Committee - represents countywide funding for tourism related fishing activities and marketing
Dive & Ecotourism Advisory Committee - represents countywide funding for dive and ecotourism activities and related marketing
Cultural Umbrella - represents advertising, promotion and marketing of cultural events. Managed by the Florida Keys Council of the Arts

Questions? Contact us at partners@fla-keys.com

2026 dac meeting scheduLE

FISHING ADVISORY COMMITTEE SCHEduLE

DIVE & ECOTOURISM ADVISORY COMMITTEE SCHEduLE

APPLICATIONS NOW OPEN: DAC IV (Tourist Rep), DAC V (Lodging Rep), DAC V (At Large)

The Tourist Development Council (TDC) has upcoming vacancies on two committees with terms beginning in April 2026. Details are in the application documents below.

Application deadlines:
March 13 - DAC IV (Tourist Rep) & DAC V (Lodging Rep)
March 27 - DAC V (At Large Rep)

To be considered, please submit your completed application to sydney@fla-keys.com by the deadline. Please reach out with questions.

District Advisory Committee (DAC) IV (Tourist representative)

District IV: Between the Long Key Bridge and mile marker 90.939
Application (deadline March 13, 2026)

District Advisory Committee (DAC) V (Lodging representative)

District V: From Mile Marker 90.940 to the Dade/Monroe County Line and any Mainland Portions of Monroe County
Application (deadline March 13, 2026)

District Advisory Committee (DAC) V (At Large representative)

District V: From Mile Marker 90.940 to the Dade/Monroe County Line and any Mainland Portions of Monroe County
Application (deadline March 27, 2026)

DAC Rep definitions

TOURIST REPRESENTATIVE - shall be persons involved in business which is interdependent upon the tourist industry who have demonstrated an interest in tourist development but who shall not be employed in any position listed above within the lodging industry (motels, hotels, recreational vehicle parks, and other tourist accommodations and whose business is in the tax collection district for which they are applying).

LODGING REPRESENTATIVE – shall be owners or operating/general managers assistant general managers, director of sales and/or marketing, director of engineering, director of food and beverage, director of operations/rooms, comptroller as executive (exempt employee level) positions of motels, hotels, recreational vehicle parks, or other tourist accommodations which are subject to bed tax in the tax collection district for which they are applying).

AT LARGE REPRESENTATIVE – Any resident who is not directly involved in a tourism business and who shall represent the general public and shall live or work within the tax collection district for which they are applying. (The operative word within this description is directly. This means no direct involvement by an applicant in a business or economic activity that is dependent upon tourism).

For New DAC/Committee Members

Welcome and thank you for serving on a Monroe County TDC advisory committee!

Before attending your first meeting, please complete the required documents & training video:

Oath of Office Form - please sign, notarize and either mail to our office or scan/email to sydney@fla-keys.com
Disclosure Form - please complete and either mail to our office or scan/email to sydney@fla-keys.com
Responding to Public Requests Relating to TDC/DAC Business - please download/read
Visit Florida Keys Ethics video - please watch, then download & complete this acknowledgement form and return it to sydney@fla-keys.com

Questions: please contact sydney@fla-keys.com or one of your committee ambassadors.

Office address: 1201 White Street, #102, Key West, FL 33040

See the official Monroe County Tourist Development Council site for more information.

IMPORTANT INFORMATION:

Training for new DAC/Committee members - please review. Our staff (one of the ambassadors for your committee) will reach out to you to walk you through this training and answer any questions.
Government-in-the-Sunshine Handout
Board Members - includes all TDC board & District Advisory Committee members
DAC 2026 Meeting Schedule & Agendas - please put these in your calendar!
TDC Four Penny Report - updated monthly, under the Market Research section of the page
Voting Conflicts of Interest
TDC Operations Manual - please pay particular attention to:
- DAC Policies & Procedures (Section III, pg 4)
- Absentee Policy (Section III, pg 12)
- State Statute (Section VII-A, pg 3)
- Monroe County Code (Section VIII, pg 3)

DAC & Committee Ambassadors

These Visit Florida Keys staff members are your main points of contact for information or any questions. They'll keep you informed & up-to-date!

DAC I - Key West