Privacy Promise

Last Updated: October 27, 2025

At Visit Florida Keys (Monroe County Tourist Development Council), your privacy matters. This Privacy Promise explains how we collect, use, share, and protect your personal information when you visit our websites, follow us on social media, or otherwise interact with us.

What We Collect

  • Information you provide: your name, email, phone number, mailing address, or other details you submit (such as newsletter sign-ups, inquiries, event registrations, or contest entries).
  • Automatically collected information: IP address, device/browser type, pages viewed, links clicked, referring site, time spent, and approximate location.
  • Cookies & similar tools: used for functionality, analytics, remembering preferences, personalization, and advertising (including remarketing). This may include third-party services such as Google Analytics and Meta (Facebook/Instagram).

How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our websites, content, and visitor services.
  • Respond to your requests and communicate with you (including newsletters or promotions if you opt in).
  • Personalize your experience and show relevant content and offers.
  • Measure website usage, advertising performance, and visitor trends.
  • Protect security, prevent fraud, and comply with legal obligations.

How We Share Information

We do not sell your personal information. We may share it only when necessary:

  • With trusted service providers (such as hosting, analytics, email, and marketing partners) under agreements that protect your data.
  • When required by law, legal process, or to protect rights, safety, or property.
  • In the event of a business change (such as reorganization or merger), with appropriate safeguards.

We may also share non-identifiable, aggregated data (e.g., overall visitor numbers or traffic trends) with partners.

Public Records Notice

As a public agency under Florida law, information you provide to us (including emails and form submissions) may be considered a public record under Chapter 119, Florida Statutes. This means it may be subject to public disclosure unless an exemption applies.

  • Personal details that are legally protected or exempt will be redacted before disclosure.
  • Public records are available upon request following Florida law and Monroe County procedures.
  • Information in accordance with F.S.125.0104(9)(d) is exempt from public disclosure.

Security & Breach Notification

We use industry-standard safeguards (secure servers, encryption, access controls) to protect your information. If a security breach affects your personal data, we will notify you and any required parties in accordance with Florida’s Information Protection Act and other applicable laws.

Your Choices & Rights

  • You may access, update, or request deletion of your personal information, subject to legal obligations.
  • You may opt out of marketing emails at any time by clicking “unsubscribe.”
  • You may manage cookies and tracking in your browser or device settings, or through our cookie notice (where available).
  • You may also submit a request to inspect or copy public records that we maintain.

We will respond to privacy or records requests promptly and within the time required by law.

Data Retention

We retain information only as long as needed for the purposes in this Privacy Promise, or as required by Florida law and Monroe County retention schedules.

  • Email subscriptions are retained until you unsubscribe.
  • Analytics data may be retained for up to 7 years.
  • Official records (such as meeting minutes, contracts, or financial records) are retained according to state and county schedules.

Children

Our websites and services are not directed at children under 13. We do not knowingly collect personal information from children. If we discover such data, we will delete it.

International Visitors

If you are visiting from outside the United States, please note that your information may be processed in the U.S. or other countries where our service providers operate. Regardless of location, we apply appropriate safeguards and treat your data according to this Privacy Promise. Depending on your location, you may have additional privacy rights under applicable laws.

Updates

We may update this Privacy Promise from time to time. The “Last Updated” date above will always show the latest version, and significant changes will be announced on our website or by other appropriate means.

Contact Us

If you have questions, privacy concerns, or would like to make a privacy or public records request, please contact:

Monroe County Tourist Development Council/Visit Florida Keys
Address: 1201 White Street #102, Key West, Florida 33040
Email: webeditor@fla-keys.com
Phone: 1-800-352-5397