Sea, Key West

Sea, Key West is the go-to locally owned and operated watersports shop in Old Town Key West, tucked into 720B Caroline Street and stocked floor-to-ceiling with everything an ocean lover could want — top-of-the-line paddle boards, SCUBA BCDs, regulators, and dive computers, freediving and snorkeling masks and fins, spearfishing spearguns and gear, pickleball equipment, wetsuits, reef-safe sunscreen, and a carefully curated selection of local Keys brands including Grateful Diver, Wanderlust Hats, Rocked Up Reef Company, Lionfish jewelry, and Keezy Life. Owner John has built Sea, Key West into the kind of shop that visitors discover by accident and locals rely on year-round, bringing genuine expertise, exceptional service, and a true passion for the Florida Keys underwater world to every customer interaction — and doing it all with a free coffee bar and Maxine the resident parrot making every visit feel a little more like Key West. Sea, Key West also offers equipment rentals and custom printing services, carries reef-conscious brands like 4Ocean and Stream2Sea, and stocks everything from micro-fiber towels and tank bangers to Darkfin gloves and dive knives — whether you're a first-time snorkeler or a seasoned spearo, this is your shop. Open Monday through Saturday 8 AM to 5 PM and Sunday 8 AM to 4 PM.