Industry Partners
What's the Latest?
Kara on Substack
Beyond the Influencer: Building Destination Brands Through Coordinated Partnerships
How three coordinated campaigns got millions of views, and proved the single-influencer playbook is ready for a refresh. (Kara Franker, Substack, Dec. 10, 2025)
Kara on Substack
The Florida Keys Grew While U.S. Travel Declined. Here’s How.
Why flexible marketing plans matter more than perfect budgets. (Kara Franker, Substack, Nov. 24, 2025)
Press Release
Festivals, Flavor & Tons of Island Fun
The Florida Keys & Key West Signature Events for 2026 (Visit Florida Keys Press Release, December 16, 2025)
Tourism Partner Resources
Thought Leadership & Tourism Innovation from Kara Franker
- Beyond the Influencer: Building Destination Brands Through Coordinated Partnerships (Substack, 12/10/25)
- The Florida Keys Grew While U.S. Travel Declined. Here’s How. (Substack, 11/24/25)
- Show Me the ROI: How Four Pennies Power the Florida Keys Tourism Economy (Substack, 11/7/25)
- The Uncertainty Advantage: Turning National Hesitation into Opportunity in The Florida Keys (Substack, 10/20/25)
- Travel Interrupted: Why Federal Shutdowns Matter in the Florida Keys (Substack, 10/1/25)
- AI Agents, Florida Fishing Guides and the Future of Destination Data (Substack, 9/24/25)
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AI Agents & the Future of Hotel Marketing in The Florida Keys (Substack, 9/18/25)
All Substack articles from Kara Franker - subscribe on Substack to get the latest!
Market Research & Data Reports
- Monthly Summary Report (Oct 2025)
- Monthly Summary Report (Sept 2025)
- Florida Keys Hotel Forecast
- 2024 Visitor Profile Study
- 2024 Tourism Report – Datafy
- Examining the LGBTQ+ Market
- Benefits of a Tourism Economy
- Four-Penny Revenue Report (Oct 2025)
- Four-Penny Revenue Report (Sept 2025)
- Economic Impact Study – Monroe County
- CBRE Hotels Research FL Keys Forecast
- Affluent Traveler Brand Perception Study
Partner Training
- Recovery Lodging site training & information for property/accommodation teams
- Destinations Florida’s DMO Training videos – designed for Destination Marketing Organization employees, board members, lawmakers and newcomers to the tourism industry
Videos, Photos, Press Releases
- Media Room – see the latest press releases from the TDC/Visit Florida Keys
- Video recordings – TDC presentations and industry events (YouTube)
- Event photos – see yourself & Visit Florida Keys/TDC staff at local events (Flickr)
Jobs In The Keys
Visit Florida Keys Marketing Plan FY2025-2026
This year's Marketing Plan outlines the priorities, programs, and accountability measures for Visit Florida Keys to manage the marketing and promotional responsibilities of the Monroe County Tourist Development Council (TDC).
The Value of Tourism in the Florida Keys & Key West
Information about where TDC funding comes from and what it supports throughout our community
Monroe County Tourism: Legislative Updates
Resources and updates about bills potentially impacting Florida Keys tourism and the TDC
Current Travel Safety Information
Travel advisories, updates and links to official information sources
DACs & Advisory Committees
Information for those serving on our District Advisory, Cultural, Fishing & Dive & Eco-tourism Committees. Training, meeting schedules, applications for open seats, and important documents.
Co-op Advertising
See the latest co-op advertising opportunities and get in touch with us to be included.
Industry Emails & Newsletters
Sign up to receive emails, newsletters, invitations & alerts from the TDC/Visit Florida Keys. We'll share industry event invitations, meeting recaps, travel advisories and data and training to help your tourism-related organization.
Need Website or Event Updates?
We're excited to share our new website!
The site now has complimentary listings for all tourism-related organizations in The Florida Keys & Key West, so you'll likely find your business as you are browsing through the site. If you'd like to make an update to your image, description or details, please email us at partners@fla-keys.com. If you are a new business and need a listing, please complete the Partner Information Form.
Have a tourism event you'd like us to list on the Events calendar? Email: webeditor@fla-keys.com
FOR MORE ABOUT THE MONROE COUNTY TOURISM DEVELOPMENT COUNCIL
See meeting agendas, job openings, policies, board members and documentation on the TDC page on Monroe County’s official website.
Contact the team at partners@fla-keys.com
